Marketing Campaign Profitability

This calculates the return on investment (ROI) for any marketing campaign. Use this tool to test different sets of assumptions to see how your marketing program results might vary with different response rates and different conversion rates.

For assistance in improving business profitability please contact us.

Cost of sales is all items that vary in proportion to sales.

Please note for the calculator to work the sales must be higher than the cost of sales.

Charles Lyell

Never call an accountant a credit to his profession; a good accountant is a debit to his profession.

Charles Lyell